Vision and Values
How we've built our character-based culture.
RJF is fueled by its values. From keeping promises to going the extra mile, our values are at the core of all our interactions - both professionally and personally.
OUR VISION
To achieve long-term sustainable growth and be recognized as the leading privately-held professional risk management and insurance firm providing global resources to the clients we serve.
In striving for this, we will:
- Be the employer of choice, with a values-based culture where people are inspired to grow personally and professionally.
- Be the most respected, preferred, and trusted advisors, providing guidance, solutions, and advocacy.
- Be a recognized leader with the communities we serve.
OUR VALUES
To achieve our vision, we must have these values:
- RESPECT - We recognize, appreciate, and value the talents and roles of each individual.
- INTEGRITY - We do what we say we are going to do and deliver on our promises.
- PASSION - We enthusiastically go above and beyond to exceed expectations.
- COURAGE - We optimistically embrace change and new opportunities.
- COLLABORATION - We achieve greater success through teamwork and alignment - both with clients and among ourselves.
- INNOVATION - We encourage creativity and seek new ideas to improve RJF and help us better serve our clients.
In May 2009, RJF was honored with the Minnesota Business Ethics award in the mid-size business category.


